Coinbase has officially authorized purrLabs, Inc. , a California-based Web2/Web3 next-generation entertainment enterprise, to establish a new Creator Fund utilizing the Mr. Miggles brand.
Initially introduced during Coinbase’s NFT campaign in early 2024, Mr. Miggles, a somewhat irritable yet undeniably charming feline with its distinctive tongue playfully protruding, won the hearts of millions in an engaging and cheeky marketing campaign video. The campaign’s triumph ignited the creation of a tribute meme coin, which exhibited exceptional organic growth, accumulating over 175,000 holders and 90,000 followers on social media within 4. 5 months, thereby establishing Mr. Miggles as an emblem of community-driven innovation.
The coin’s prosperity also resulted in its listings on more than 30 cryptocurrency exchanges, facilitated by collaborations with industry leaders such as Magic Eden, among many others that will be revealed shortly.
“This groundbreaking partnership signifies a crucial moment in the convergence of Web2 and Web3. At purrLabs, we are dedicated to fostering innovation through the Mr. Miggles brand by empowering creators to explore new avenues of expression and growth. A portion of the Miggles-related revenue directed to purrLabs will support builders, artists, musicians, and other creators,” stated Kousuke Tominaga, Chief Executive Officer at purrLabs.
Looking ahead, purrLabs will persist in shaping the future of meme culture with plans to broaden Mr. Miggles’ global presence, participating in significant upcoming events in 2025 such as NFT Japan and NFT Paris under its Meme World Order (MWO) initiative, aimed at uniting iconic meme IPs from both Web2 and Web3 under a single umbrella.
Moreover, purrLabs is poised to explore new realms, including the introduction of smart toys and other innovative products, ensuring that Mr. Miggles becomes an essential component of both digital and physical experiences for fans across the globe.
