Earn Cryptocurrency Through Walking. In Dubai, an innovative initiative is transforming Web3 standards. The cryptocurrency exchange Bitget is collaborating with SWEAT, the trailblazing ecosystem of the movement economy. Objective: convert daily walking into digital purchasing power. An unforeseen connection between the physical realm and decentralized finance, revealed at the Dubai Esports Festival.
A cheerful individual in a hoodie jogs past a Bitget emblem on a city wall while checking his smartwatch, which showcases a luminous Bitcoin symbol and the amount 0. 005B.
A cryptocurrency for every step: SWEAT’s aspiration
Since its establishment, SWEAT has maintained a distinct vision: to render blockchain tangible. Through its native cryptocurrency $SWEAT, users can monetize their steps… quite effortlessly. This model is based on a mobile application with an integrated wallet, the SWEAT Wallet, downloaded over 20 million times and boasting more than 3 million active users monthly. Collectively, this constitutes what its creators refer to as the “Movement Economy. ” The experience is crafted to be fluid.
- Users generate $SWEAT tokens simply by walking;
- These tokens can be exchanged, stored, or utilized within the SWEAT ecosystem;
- An integrated AI, referred to as Mia, assists the user on a daily basis;
- Mia evaluates movement patterns to deliver personalized coaching.
In an age of digital and cryptocurrency-induced inactivity, SWEAT’s strategy is founded on a counterintuitive yet compelling concept: physical effort transforms into a source of value. As co-founder Oleg Fomenko articulates:
- This pertains to rewarding the most inherent human behavior, movement, with digital ownership.
Bitget “Step. Sweat. Score” advertisement Bitget, the exchange connecting Web2 and Web3
From Bitget’s perspective, this partnership aligns with a coherent strategy. The Bitget cryptocurrency platform, established in 2018, is distinguished for its role as a conduit between conventional users (Web2) and decentralized solutions (Web3). With 120 million users across over 150 nations, Bitget is recognized for its copy trading services and user-friendly derivatives offerings.
However, beyond the figures, Bitget aspires to engage a wider audience. This alliance with SWEAT represents a significant advancement in that objective. “Movement is universal,” states Vugar Usi Zade, Bitget’s COO. “It presents the most natural pathway to cryptocurrency. ”
Through this approach, Bitget is engaged in a digital inclusion initiative. The Bitget multi-chain wallet integrates into an ecosystem designed to assist users at every stage of their Web3 journey, from token acquisition to exploring DApps.
Dubai, a global showcase for cryptocurrency in motion.
It was during the 2025 Dubai Esports Festival that the collaboration was unveiled. Attendees had the opportunity to engage with this “dynamic” future in real-time, where each movement in the physical realm is rewarded in the cryptocurrency sphere. Interactive kiosks facilitated the translation of bodily activity into $SWEAT tokens, which were instantly reflected in their digital wallets.
Throughout the metropolis, advertisements from Sheikh Zayed Road to the international airport showcased the unified slogan:
The impact is remarkable: cryptocurrency has transformed from an abstract notion into a tangible extension of daily behaviors. This extensive initiative exemplifies the audacity of a project that integrates regional marketing, technological advancements, and public health.
A blueprint for the future of cryptocurrency?
This collaboration between SWEAT and Bitget delineates a distinct vision, that of a cryptocurrency:
