The pricing of its DStv satellite pay-TV package increased by between 3.1% and 7.8%. DStv’s streaming-only packages remained unchanged.
MultiChoice may try to increase the money it makes from its subscribers through these price increases, but this strategy has been failing.
Despite price increases last year, mass-market ARPU declined by 3%, mid-market by 2%, and premium by 4%.
This means many DStv subscribers are dumping the more expensive packages or downgrading to cheaper options.
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