Peloton (Trading NASDAQ: PTON), the leading connected fitness platform, and TikTok, the leading destination for short-form mobile video, just announced an exclusive partnership to offer Peloton’s world-class workout content to the TikTok community. In view of this, the two brands will merge culture and creativity to inspire a new generation of fitness content and creators.
This will result in a new fitness hub on TikTok called #TikTokFitness, on which Peloton will have a dedicated, co-branded hub that houses custom Peloton content seen as; #TikTokFitness Powered by Peloton. This marks the first time Peloton will produce bespoke social content for a partner outside of Peloton-owned channels.
Content will include select live Peloton classes with and without equipment required, original Instructor series, ongoing creator partnerships, Peloton class clips, and celebrity collaborations, all accessible via the #TikTokFitness hashtag, curated on the Peloton hub.
Potential to deeply inspire and positively impact content
With 1 billion active TikTok users globally, #TikTokFitness has the potential to deeply inspire and positively impact content in the well-being space in a new and creative way. Peloton’s recent Anyone. Anytime. Anywhere. brand evolution – which will prominently ground the look and feel of the Peloton hub – will be authentically integrated into the curated content hub, reinforcing the brand’s commitment to making fitness more accessible.
The #TikTokFitness Powered by Peloton hub will be available first in three countriess; in the US, UK, and Canada.
