Trying to understand the intricacies of Google’s algorithm is a difficult and head-scratching job, especially given that most changes Google makes are not as transparent as we might imagine.
With BERT being Google’s largest algorithmic change for over five years, there was plenty of speculation and polarizing opinions on the update, but nine months on, the picture is much clearer.
One thing is for certain, every time a major algorithm change occurs, it’s always in the interest of the user and Google being able to accurately provide the most relevant answers to a user’s search term.
This means that SEO’s and blog writers need to consistently ensure they’re providing quality, user-focused content in order to show up for the most relevant results that users are actually searching for.
Introducing BERT, touted as ‘one of the biggest leaps forward in the history of Search’ and revolutionizing the way the world’s largest search engine understands linguistic interpretation… Read the rest of the article here.
